Toys 'R' Us parent company WHP Global is expanding its shop-in-shop partnership WHSmith in the UK to add 30 new locations by this summer.

Travel retailer WHSmith is enhancing its collaboration with Toys R Us, planning an additional 37 UK shop-in-shops in the autumn and winter of 2024/25. Following the exclusive launch of the first ...

Starting from September 28, three new Toys R Us shop-in-shops will open every week in the lead-up to Christmas, with Bexleyheath, Eastbourne, and Southampton among the first locations.

Toys R Us sets sights on UK expansion Parent company WHP Global signed a long-term licensing deal with WHSmith as its exclusive shop-in-shop partner for the toy retailer in the United Kingdom.

Under the the agreement, WHSmith will have the exclusive license for Toys"R"Us shop-in-shops in their High Street stores, including the opening of 30 new shops this summer.

Macy's said on Monday that it will roll out Toys “R” Us shop-in-shops to its entire store fleet by Oct. 15.

Celebrate the season with Geoffrey’s annual list of fan favorite toys and in-store events. Shop all your favorite brands like Barbie®, Pokémon, LEGO®, and more this holiday season ...