What is meaningful link text? Hyperlinks connect link text to a particular destination on the web (such as a web page, a particular section of a webpage, or a web-hosted document). Meaningful link ...

Link text is the text that describes what happens when a user clicks on a link. It needs to clearly and accurately convey where the link is taking the user. Commonly, link text is the name of the ...

Google has been cooking up an extension to the URL standard called “Text Fragments.” The new link style will allow you to link not just to a page but to specific text on a page, which will get ...

Link attributes abound in the world of SEO, including link title, alternative text, and others. In fact, there are newer rules you need to use if you wish to remain up-to-date on your link ...

Text links are loved by some and hated by others, but regardless of what your personal stance on the issue is text links are tools that should be, at the very least, understood. An important (but not ...

How Websites Implement Anchor Text Given how important anchor text remains in determining search rankings to the present day, we were curious to see how a broad selection of websites and implemented ...

Sometime in the 1960s, hypertext pioneer Ted Nelson envisioned deep linking to specific pieces of text as a core feature of his proposed Project Xanadu system. (My first exposure to Xanadu came in the ...

Links should always have a text alternative, or an accessible name, so that assistive technology users can understand the purpose of the link. If your link has visible text, then that text acts as the ...

Link text is the visible, clickable text in a hyperlink. It typically appears blue and underlined in most web browsers. Good link text is descriptive and gives users an idea of what to expect when ...