When marketing your business offerings, it's critical to understand the problems your consumers are facing and specify how you're the right company to help solve them. However, things begin to get ...

The strength of many of today’s most valuable companies is based significantly on intangible assets, like trademarks, patents, trade secrets and brand reputation.

Many of today's most valuable companies are fueled primarily by trademarks, patents and reputation, not "tangibles," ...

We all know that from a marketing perspective, financial services fall within the category of intangibles. According to Webster, an intangible is something that is “incapable of being touched.” That's ...

The choice of a location is a critical decision for a small-business owner because that is where he is likely to spend most of his time for several years. In a March 2005 Bloomberg Businessweek ...

Opinions expressed by Entrepreneur contributors are their own. Q: Doyou have any suggestions for those of us who sell services? I findit difficult to put service benefits into words. For example, I ...