You'll be more proactive and less reactive in your approaches to strategic decision making if you have strategic plans in place, rather than simple goals and objectives. While some decisions might ...

One of the biggest mistakes I see organizations make today is how they handle change. A company will undergo change for many reasons — some will merge to become bigger and more stable, to remain ...

Being strategic is an essential leadership skill. But strategies are notoriously hard to design and deliver. The key to overcoming the organizational and personal obstacles that get in the way? Make ...

The pitch bazaar is huge, estimated at $30 billion annually, as advertisers fire agencies and hire new ones. The number of pitches had surged in recent years as the CMO tenure has been shrinking and, ...

After facilitating strategic planning sessions for dozens of fast-growing companies, I’ve observed a consistent pattern that separates high-performing leadership teams from those that struggle with ...

The National Defense Strategy (NDS) issues an urgent call to action to a community—the National Security Innovation Base—that has never been called out so explicitly before. The strategy calls upon ...

If it's true that marketing can make even a mediocre product successful, imagine what a well-executed marketing piece can do for yours. Of course, the ad should meet the goal of achieving an almost ...

New citizens are sworn in at the White House on Jan. 13, 2023, in celebration of National Religious Freedom Day. (USCIS photo) The modernization of technology and processes along with keeping the ...