Sprite has been a central proponent of Hip-Hop music and culture dating back to the 1980s and that synergy remains true more than almost four decades later. As Hip-Hop celebrates its 50th anniversary ...

ATLANTA, June 1, 2023 /PRNewswire/ -- Sprite – a brand that has championed hip-hop culture for more than 35 years – will celebrate the groundbreaking genre's 50 th anniversary this summer with a ...

Big Latto will kick things off on July 29, Saweetie will follow her on August 12 with a soon to be revealed finale act closing out the series. Outside is opening back up, and concerts and festivals ...

Sprite is seeking to connect with consumers during the hottest moments this summer using data and contextual targeting, according to news shared with Marketing Dive. A new global campaign, “Turn Up ...