As a CPG marketer, you get that social activation plays a crucial role in the shopper marketing mix. With almost 60% of Americans already actively using social media, brands and retailers recognize ...

Data-driven shopper marketing, it’s bringing people together. And not just ad tech vendors. Consider a recent campaign collaboration test between Mondelez, the shopping rewards app Fetch and ...

Grocery shopping is evolving quickly, and so are the ways stores connect with customers. In 2025, winning strategies combine data-driven personalization, immersive in-store experiences, and carefully ...

In-person retail events are becoming more important than ever — and they’re more than just a way to hand out samples or drive short-term sales. As shoppers seek out in-person connections, don’t miss ...

When it comes to marketing technology, ‘shopper tech’ has traditionally been focused on facilitating and speeding up actual transactions. Yet new research indicates that the service exchange has ...