Like other stacks, the martech stack has not been immune to its own major evolution. And as always, there are pros and cons to such change. Not that long ago tech stacks were fairly simple and often ...

With budgets always on the list of big CX challenges, it's time to unify and streamline your martech stack to make it more effective and efficient. A marketing technology stack, or martech stack, is ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Your marketing technology, or martech, platforms and infrastructure have a profound impact ...

Companies (and marketing professionals specifically) now use a whole host of technologies to carry out their day-to-day business, target clients and customers and maintain a 360-degree marketing and ...

Things you get in ‘stacks’ – old newspapers, unopened letters, pancakes (if you’re lucky), cash (if you’re really lucky or run a cartel) and (for the last 15 years or so, if you’re a marketer) martech ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. When I first got into ...

When I first began my career in sales, the phone book and landline were our most important tools. Now, we have dozens of solutions at our fingertips just to see who viewed an email. Over the years, ...

HDFC Bank’s Deepak Oram decodes the shift from Martech stack fatigue to stack fitness and effectiveness. Why Agentic AI should be seen as a revenue-generation engine, not just a cost-saving tool. The ...

As the influencer marketing ecosystem grows exponentially, setting aside a budget has become more complicated than it seems. ET Brand Equity caught up with leading marketers to understand how they are ...

The modern marketer's success hinges on metrics. Marketing metrics are how we know whether campaigns are reaching the right people. They are how we quantify brand awareness and measure engagement. At ...