A GIM study found that high-quality firm-generated social media content drives brand engagement, while user-generated content ...

User-generated content is a powerful tool for building trust, establishing credibility and connecting with your audiences. Here’s how to leverage it effectively. User-generated content is seen as more ...

In the era of digital-first marketing, visual presentation has become a cornerstone for brand engagement. Statistics indicate ...

User-generated content (UGC) refers to any content—reviews, photos, videos or social media posts—created by your customer base about your brand. Sharing these genuine user experiences can help build ...

X's head of product shared that the site is experimenting with show new user data in order to restore trust on the platform. Credit: NICOLAS TUCAT/AFP via Getty Images Elon Musk's X dropped its legacy ...

Disney CEO Bob Iger hinted at "productive conversations" with unnamed AI companies that would protect IP but add new features to the studio's flagship streaming service. By Tony Maglio Don’t want to ...

People increasingly want answers from other people: Forums meet that demand, but they’re just one piece of a much bigger puzzle. As Google continues to evolve, user-generated content (UGC) is becoming ...

Disney CEO Bob Iger revealed it's developing the ability to create and share short-form AI-generated videos created by users, and it begs a lot of questions.