And this makes shorts shopping difficult, to say the least. I entered the store whose pants fit my body best and asked a simple question: Do you have any shorts that won’t ride up my you-know-what?

In 2011, four Stanford grads quit their jobs to start a company called Chubbies, which sells retro-inspired men's short-shorts.

Girls Will Be offers “not-so-short” shorts that aren’t baggy, but have room to move around in. They’re currently sold out, but expected to return either late this fall or early next year.

The supermarket giant has introduced a new men's ultra-short shorts range online and in UK stores, allowing Britons to recreate the Normal People actors' trademark look.