GlaxoSmithKline Consumer Healthcare brand Sensodyne is to launch Sensodyne Repair & Protect with a £4m advertising campaign. An extension of the current Sensodyne range, the new formula is the first ...

GSK is claiming a scientific breakthrough with a new Sensodyne toothpaste it says is the first to repair sensitive teeth by forming a protective "tooth-like" layer. Traditionally, sensitive care ...

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New Delhi: The advertisements of oral hygiene brand Sensodyne’s products, which make the claims of ‘Recommended by dentists worldwide’ and ‘World’s No.1 sensitivity toothpaste’ will soon go off air.

One of the best parts about working for NBC Select is getting to try so many products. One category that we’ve been particularly robust about is oral care. Over the years, our team has tested dozens ...

Is Sensodyne recommended by dentists worldwide or is it World's no 1 sensitivitu toothpaste? No says the Central Consumer Protection Authority (CCPA), passing an order to discontinue such ...

CCPA has ordered discontinuation of certain misleading advertisements of Sensodyne toothpaste within seven days and imposed a penalty of Rs 10 lakh on the manufacturer. An official release on Tuesday ...

In a conversation with afaqs!, Bhawna Sikka, Haleon’s category head, breaks down the brand’s marketing strategy to take on the Indian oral care market. The Indian oral care market is a category of ...