Ashish Srimal, cofounder & CEO at Ratio, is a SaaS entrepreneur and executive who has built SaaS startups and led large SaaS businesses. Price serves as the critical deciding factor for consumers in ...

The current state of affairs paints a concerning picture for SaaS buyers. Our data shows that the SaaS inflation rate is around four times higher than the general market inflation rate. Specifically, ...

The ongoing global economic crisis may spark a pricing war in the SaaS (software as a service) arena, according to a major vendor in the space. During an appearance at an investor conference in New ...

You built something genuinely new. That was the goal. Now it is the problem. When there is no obvious competitor to anchor against, pricing feels like guesswork with real consequences. Price too low ...

The influx of AI and AI agents in the SaaS (Software as a Service) marketplace could see software prices reduce by "at least 50 percent, if not more" thanks to a potential software product oversupply, ...

No matter the circumstances, SasS pricing is always challenging and always will be. Underpricing your product, using a pricing model that is not working for your ICP, not offering self-signup or ...