SIP or STP: Millions of investors use SIPs (Systematic Investment Plans) to invest in mutual funds regularly, but few are familiar with STP (Systematic Transfer Plan). SIP involves investing a fixed ...

Targeting and segmentation are part of a three-part process referred to as STP. STP stands for segmentation, targeting and positioning, processes that involve taking a close look at your potential ...

While STP has several benefits, be mindful of the fact that each transfer will be treated as a redemption or exit raising tax implications. As of 20 May 2025, the BSE Sensex is now down only 5.6% ...

It’s important to deliver your business’s message to the right audience. The STP marketing model is helpful in this case. Segmentation, targeting, and positioning are what STP stands for. It’s a ...