Maintaining direct and effective communication with customers is more important than ever, and SMS marketing has emerged as one of the most powerful tools for engaging audiences and driving action.

GUEST OPINION: In an era of instant communication, where user attention spans are mere seconds, speed and message effectiveness are paramount. For businesses aiming to reach a broad audience swiftly, ...

How far away does your phone ever get from you? How close to hand is it when watching television, reading an old-fashioned print publication, or when working on your tablet or laptop? Do you leave ...

Sybase 365, a Sybase Inc. subsidiary that offers mobile messaging services, announced a global partnership with 2sms to extend SMS services to small and midsized companies on an instant provisioning ...

Gone, an app that helps you sell off unwanted stuff, has just launched an SMS service to make unloading your crap even easier. Gone launched its concierge service in San Francisco and Austin last July ...

Sybase has announced two new mobile services based on SMS messaging, one for phone users to get turn-by-turn directions, another for vendors to insert ads or promotions at the bottom of the message ...

Skype Technologies has begun allowing users to beta test free two-way short text messaging, the company announced yesterday. In addition to already receiving SMS messages for free, Skype users can now ...