What’s search engine marketing? If you ask Wikipedia, it’s currently defined as the act of buying listings on search engines. That’s not how SEM started out being defined. It’s still not how I define ...

With the amount of acronyms being thrown around in the online advertising world, things can get a little fuzzy. PPC, SEO, SEM, CTR, CTA – what does it all mean? This time around we’re going to focus ...

SEATTLE, WA, UNITED STATES, August 26, 2025 /EINPresswire.com/ -- PPC.co, a leading pay-per-click management and SEM strategy firm, today announced the release of its ...

Please note: There is now an updated version of this article, published in 2017: What is SEM? In the early 2000s, search engine marketing (SEM) was originally defined ...

VIP CONTRIBUTOR Lisa Raehsler SEM Strategy Consultant at Big Click Co. A successful PPC campaign begins with a strategy. You need to know and clearly define what you want to accomplish. What is your ...

Let’s talk about everyone’s favorite subject in digital marketing: oversight and ethics. Specifically, how the lack of one brought the other into question. In this piece, we’ll take a quick trip down ...

Looking for a job doing SEM / PPC work? As with SEO, New York is the leading city based on job volume. But Chicago takes the second spot, unlike LA which leads second with SEO jobs. San Jose, Austin ...

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