Rational choice theory (RCT) theorists believe that most human decisions are based on maximizing a person's own benefits, while minimizing that which can hurt the individual, according to Business ...

Online decision making is a concept that describes the cognitive process that goes in the mind of customers before they make a decision on the web. The main focus of this article is to understand what ...

NANO-HYPE: The Truth Behind the Nanotechnology Buzz, by David M. Berube, Prometheus, 2006, 521 pages, $28 (ISBN 1-59102-351-3) David M. Berube isn't the first person to observe that there's some hype ...

Do you share your progress or your perspective? That’s a question that my colleague Sara Canaday, a leadership keynote speaker and author, posted on LinkedIn. Sara suggests that executives share ...