Too often, business leaders assume that public relations amounts simply to an industry spokesperson spinning a message designed to benefit her organization. But the organizational functions of public ...

Heather Kelly is the CEO of Next PR, an award-winning, full-service public relations firm with offices across the U.S. For most of my career, public relations has been synonymous with media relations.

Businesses depend on sales to provide the revenues needed to generate a profit, as well as positive public relations to help establish and maintain their good reputation. Both functions are necessary ...

PR experts need the knowledge, skills, tact and judgement of journalists in helping an organisation communicate purposefully with their stakeholders. [iStockphoto] A section of public relations ...

The management process of public relations involves; stakeholder or audience mapping, engagement and management, community relations management, media relations management, employee communications ...

No matter what stage your publicly traded company is in, from startup to well-established industry bellwether or anywhere in between, all the various departments must work together. However, there are ...