Too often, business leaders assume that public relations amounts simply to an industry spokesperson spinning a message designed to benefit her organization. But the organizational functions of public ...

Heather Kelly is the CEO of Next PR, an award-winning, full-service public relations firm with offices across the U.S. For most of my career, public relations has been synonymous with media relations.

In many organisations today, marketing, communication, and public relations are often treated as if they are the same. It is not unusual to hear, "the marketing team will handle it," even when the ...

PR experts need the knowledge, skills, tact and judgement of journalists in helping an organisation communicate purposefully with their stakeholders. [iStockphoto] A section of public relations ...

No matter what stage your publicly traded company is in, from startup to well-established industry bellwether or anywhere in between, all the various departments must work together. However, there are ...

The UAB Department of Communication Studies offers a top-ranked and award-winning curriculum in public relations. Our program is designed to offer you a wide range of career choices in fields that ...