Facebook has become one of the most effective channels to promote mobile apps, providing higher conversion rates and better return on investment than other approaches, according to app engagement ...

This article first appeared on Mention. A recent study shows that 86 percent of all B2B marketers use content marketing strategies to gain exposure and ultimately generate revenue, but only 38 percent ...

MOUNTAIN VIEW, CA, March 17, 2021 – Quotient (NYSE: QUOT), the leading digital promotions and media technology company, announced today the launch of a new promotion amplification tool as part of its ...

Advertising, promotions, social media and public relations all support marketing strategies using different and specific methods. Sales promotions are temporary deals, events and ways of communicating ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. For CPG marketers, accurately measuring the return on ...

Peapod Digital Labs, a division of Dutch grocery giant Ahold Delhaize, has partnered with Quotient to develop a tool that ties programmatic media buys for promotional campaigns to real-time analysis ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Quotient (NYSE: QUOT), the leading digital promotions and media technology company, announced today the launch of a new promotion amplification tool as part of ...