The advertising world can be a complex place, mix in a few buzzwords such as ‘programmatic’ and it just got a little more complicated. At Yahoo, we want to bring clarity to advertisers by untangling ...

Marketers are set to triple their investment in programmatic video next year, according to eMarketer, but a substantial flow of dollars doesn’t necessarily mean programmatic video advertising is ...

The Interactive Advertising Bureau (IAB) has a lot on its plate these days. The industry is, after all, wrestling with standards, data privacy, and measurement issues, along with transparency, ad ...

Investments in programmatic advertising keep growing, which means that the industry’s evolution is not going to stop in the foreseeable future. Continuously offering new opportunities to both ...

Find out how Teqblaze helps publishers build more predictable, sustainable monetisation without sacrificing transparency or ...

Adnami, a leader in high impact digital advertising, is proud to announce the expansion of its curation services to deliver even greater value to advertisers, agencies, and publishers in programmatic ...

To tackle programmatic fragmentation from both sides of the transaction, AdLib, provider of the leading demand-side platform (DSP)-agnostic media buying platform for in-house programmatic teams and ...

Call it SPO, DPO, or vendor consolidation: what many publishers, agencies, and DSPs have been doing this year is their own version of Marie Kondo. Putting their partners side by side and judging by ...

AdLib, provider of the leading DSP-agnostic media buying platform for in-house programmatic teams and independent agencies, has announced a strategic partnership with Curated.Media, an intelligent ...

According to a Gitnux report, 88% of today's programmatic advertising transactions are real-time bidding (RTB) deals. However, 69% of buyers feel unconfident about purchasing inventory via automated ...

NO-HEADQUARTERS/REDWOOD CITY, Calif., May 08, 2023 (GLOBE NEWSWIRE) -- PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today ...

Digital advertising technologist PubMatic has launched Activate, an end-to-end supply path optimisation (SPO) solution designed to allows buyers to execute non-bidded direct deals on PubMatic’s ...