Product teams should not feel left behind when it comes to analytics. Funnel analytics have been a marketer’s best friend for years now, while one division over, product managers have clamored to make ...

LAS VEGAS--(BUSINESS WIRE)--Today, at Adobe Summit – the world’s largest Digital Experience Conference – Adobe (Nasdaq:ADBE) unveiled new Adobe Product Analytics in Adobe Experience Cloud. The new ...

Coxwave, the analytics infrastructure empowering builders to easily create superior AI-native products, raises $3.5 million from KB Investment, Danal, and Seoul Techno Holdings. After successfully ...

For too long, software teams have been forced to choose between knowing what’s happening and understanding why. Product analytics told us where users dropped off, but not what would have worked better ...

New capability empowers TPRM teams to go one step beyond vendor-level assessments to assess product-level risks through deep CPE, SaaS subdomain, and SBOM analysis BOSTON, Dec. 9, 2025 /PRNewswire/ -- ...

The freemium marketing approach has become commonplace among B2C and B2B software providers alike. Considering that most see fewer than 5% of free users move to paid plans, even a slight improvement ...

Datadog Inc. (NASDAQ:DDOG) announced Monday that it has acquired Eppo, a platform specializing in feature flagging and experimentation. The company will use the acquisition to enhance its Product ...

Showing that the product analytics industry is alive and well, Kubit today announced that it raised $18 million in a Series A funding round led by Insight Partners, bringing its total capital raised ...

Product analytics startup Kubit AI Inc. today announced that it has closed a $18 million early-stage funding round led by Insight Partners. The Series A round, which also included the participation of ...

Forbes contributors publish independent expert analyses and insights. I write about college students and recent graduates founding startups. Analytics within new startups and mature tech firms have ...