Quick! What’s the difference between personalized and customized marketing? Ryan Deutsch, DVP of Digital Addressable Marketing at Sears Holdings Corporation, just quizzed attendees of MediaPost’s ...
Personalized marketing is truly one-to-one, whereas customized is more “one-to-many,” according to Sears Holding digital addressable marketer Ryan Deutsch during his opening keynote at the Email ...
A custom site is one built for your company’s exact needs. This is usually built by a seasoned developer who spends a lot of time with you and your company to define the big picture goals of the build ...
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