DENVER--(BUSINESS WIRE)-- Personalized marketing, while valuable for some, generates negative experiences for 53% of customers, who were 3.2x more likely to regret a purchase and 44% less likely to ...

Bill Anderson, a professionally trained graphic designer by background, who now helps Fortune 500 companies reconfigure their overall demand-generation and revenue-growth strategies, by valuing human ...

Personalized financial-management tools and digital assistants will provide the pathway for banks and card issuers to differentiate their mobile apps or Web sites from those of competitors and drive ...

In a world where consumers are bombarded with choices and marketing messages, the only way for businesses to truly stand out is by making every interaction feel personal. We’ve moved beyond the days ...

Autonomy, relatedness and mastery are three important keys to unlocking the value of AI coupled with personalization and composable marketing technology. Now, more than ever, customers expect tailored ...

Personalization has become a top priority for organizations seeking to deliver differentiated customer experiences and drive commercial results. In 2025, the marketing budget allocated to ...

Artificial intelligence is transforming retail by offering personalized shopping experiences, from product recommendations to virtual try-ons. AI can also enhance retail by improving customer service, ...

Personalization has long been hailed as the holy grail of digital marketing. The ability to deliver the right message to the right person at the right time can not only improve engagement but also ...

The life insurance industry is at a pivotal inflection point, moving from a general approach to one of laser-focused precision. Technology, shaped by new regulations, drives this shift and, most ...

Amidst budget cuts, a quickly evolving digital world and changing buyer behaviors, 86% of B2B marketers are turning to personalized 1:1 marketing — specifically, 1:1 email communication. This finding ...

Our nation has been experiencing a mental health crisis for several years, marked by an alarming rise in mental illness that shows no signs of slowing down. 23% of adults experienced a mental illness ...

Lower rates would be sure to attract new customers but rates can be easily matched and a price war isn’t an attractive option. Ultimately the best way for carriers to stand out will be by leveraging ...