The question of whether direct-to-consumer (DTC) personal genomic testing (PGT) will lead to effective preventative medicine instead of a “raiding of the medical commons” 1 or inappropriate changes to ...

It's no secret that people vary in their pandemic risk perceptions. Source: Emily Parrish, used with permission. I’m sure you’ve noticed that people vary in their assessments of pandemic risks. It’s ...

From confined spaces to cutting-edge aircraft, failures to align risk perception with reality can have catastrophic consequences. What steps can close the gap to improve safety outcomes. The gap ...

To the best of our knowledge, this is the first time that the recognized risk perception dimensions of likelihood, susceptibility, and severity [6] have been used to understand parental risk ...

Risk perception describes how stakeholders evaluate and weigh their concerns. Since the 1960’s, social scientists have conducted substantial research to understand how individuals perceive danger.

For decades, researchers have assumed that people overestimate the risk of dramatic causes of death, such as road traffic accidents. The reason given for this was that such deaths are the subject of ...

In Part One of this pair of posts, I offered the bad news that the human system of risk perception, which has done such a fabulous job of figuring out the relatively simple and obvious risks that ...