Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...

Everyone wants to get consumer behavior back to “normal,” but normal is not coming back, if it was ever here. So what do retailers and brands have to look forward to from consumers in 2024? Here are ...

If you're old enough to remember when manufacturers started to make a meaningful foray into the generic breakfast cereal market, then you may have been the beneficiary of one of its products. Upon ...

The forces reshaping Indian cinema are the same ones reshaping consumer markets everywhere. India is simply where the ...