PARIS—Dalet has announced that The Picture Production Company (PPC), a dynamic marketing agency specializing in the film and television industries, is achieving greater efficiencies by using Dalet ...

Generative AI is a game changer for PPC marketers, offering a multitude of unique applications. Since ChatGPT’s release, AI has become a hot topic of discussion. But can generative AI be used to save ...

Automation has been reshaping PPC account management for years, from rules, scripts, and API-driven workflows inside Google Ads. Most marketers are already comfortable with automated bidding, ...

AI in paid search isn’t a future prediction; it’s already reshaping how campaigns are managed. AI agent tools are now capable of transforming your PPC workflows. The question isn’t if AI will change ...

This post was sponsored by Redesign.co. The opinions expressed in this article are the sponsor’s own. Tired of overspending on PPC tools that provide more than you need? It’s time to get back to the ...

Pay-per-click activity is simple to achieve in a six-step weekly workflow, says Elisa Gabbert, content marketing manager at Wordstream After looking at data from thousands of paid search accounts, ...

If you’re at a mid-level agency moving into the enterprise-client space – whether gradually or at warp speed – you have probably realized that you’ll need as many automated workflow processes as you ...