When it comes to boosting traffic to your website, you have two basic options: pay-per-click (PPC) advertising or search engine optimization (SEO). You can pay for traffic using the PPC advertising ...

Here are five ways to use PPC ads to prequalify traffic, discourage users you don’t want, and deliver better ROI for your campaigns. On the surface, getting a higher click-through rate (CTR), more ...

The Actual Impact of PPC on Sales [Case Study] PPC almost always drives incremental traffic to a website and some of those visitors are likely to convert. Most assume that more visits mean more sales ...

Traffic, conversion, and ROI are key performance indicators that can help maximize your internet marketing potential. Otherwise, your campaigns are doomed. Without good analytics, 97% of inbound ...

Paid traffic can be a great way to improve your company’s reach and revenue. But if you do not know how to convert that traffic into paying customers, it can also be a great way to flush all of your ...

Nick Brown is the Founder and CEO of accelerate agency, a SaaS SEO & content agency. Working with enterprise and scale-up brands. For SaaS companies, getting search engine optimization right is ...

Marketing managers, is the lack of patient acquisition for your health system keeping you up at night? Follow these tips if you really want to acquire more patients through paid search advertising for ...

From its inception in the early 2000s to now, the popularity of targeted pay per click (PPC) advertising has grown dramatically. Due to this popularity and success, many businesses not currently using ...