Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly ...

PPC management is the process of creating, executing, and optimizing a brand’s PPC strategy. There are several key responsibilities and duties within PPC management to deliver effective and efficient ...

Marketing leaders often believe they have a performance problem when, in reality, they have a goal problem. A PPC strategy built around generating leads behaves very differently than one optimized for ...

Google Adwords is a crucial tool for today’s digital marketers. But while many focus entirely on Cost Per Click (CPC) management and keyword targeting landing, the importance of landing pages is ...

Learn how to get started with PPC testing, which elements to test and ideas to implement for your search, shopping and video campaigns. Best practices in PPC advertising are helpful. But every account ...

Today’s search landscape is more saturated than ever, so what are the best ways to compete in such a busy online space? We all know that having a thorough SEO and PPC strategy is essential, but if ...