Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...

Looking for the smartest ways to maximize your points? A new report ranks the best programs for airline miles and airline rewards. What’s the best way to make the most of your airline miles and points ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

Fort Worth, Texas-based American Airlines has the second-best passenger loyalty program in the world and best in North America, according to rankings from Point.me, a subscription-based flight search ...

Companies have been treating loyalty programs less like reward systems and more like data-harvesting tools. Here's what to ask yourself before signing up for one. Store loyalty programs used to be ...

In a world where your customer is one thumb-swipe away from your competitor, brand loyalty isn’t just hard to earn. It’s downright slippery. The digital era has brought endless choices, ...