Fletcher’s Storythinking explains the vast role that storythinking plays in human affairs as chains of narratives drive ...

Health blogs and websites containing personal narratives are more effective in modifying patient behavior than those without, even if the blogger’s personal history differs from the patient’s, ...

Brands that endure are those that have deep, stable roots. Anchor your brand in your core narrative, and your reputation will outlast every platform that carries it.

An analysis of narrative power in marketing, exploring mythmaking, ethical storytelling, and how B2B brands can shape meaning ...

This is a scenario I have repeatedly participated in or heard described in funder circles: A discussion about the importance of narrative change, often including examples of innovative work, generates ...

Many organizations working toward social change understand the power of stories to transform how people think about and act on issues. It follows that a common question among movement leaders, ...

Recently I've been deep-diving into a model of brain, mind, and behavior—active inference and the free energy principle—developed by a leading neuroscientist and computational psychiatrist Karl ...

I am a Narrative Inquiry researcher, meaning I collect people’s narratives and search for recurring themes in an effort to help people better understand their stories and the stories of others.