In an agreement between the network and Fagan’s family, NBC will use Fagan’s AI-generated voice to create modern promos with an old-time feel.

Here's how it'll work, per Marchand: "In an agreement between the network and Fagan’s family, NBC will use Fagan’s AI-generated voice to create modern promos with an old-time feel.

We venture to guess an AI recreation of '90s-era promos won't make the cut of things we remember most fondly about NBC's upcoming NBA coverage that runs through the 2035-36 season.

NBC Sports will use an AI-generated voice of former NBA narrator Jim Fagan, who died in 2017, to promote the return of the hoops to the network.

The NBC is planning to use the AI-generated voice of former sports narrator Jim Fagan, who died in 2017, across NBA promos, openers, and title sequences.