LONDON--(BUSINESS WIRE)--Quantzig, a leading analytics advisory firm that delivers customized analytics solutions, has announced the completion of their article on the benefits of multi channel ...

Customer preferences are constantly shifting with the evolving landscape of technology. Customers now expect interactions with companies across diverse communication channels, including phone, chat, ...

When many people think of call centers, they envision someone sitting at a 1950s switchboard waiting for inbound calls. Almost entirely product-focused, these calls typically involved high level ...

You know you need a solid contact strategy — it’s your roadmap for reaching out and communicating with your customers. But in the current climate of climbing postal rates, low consumer confidence and ...

Looking for a full-funnel strategy to generate more B2B leads? You’ll need to target your ideal customer with precision, maintaining a consistent multi-channel messaging strategy from the top of the ...

Amazon appears to be single-handedly taking over the retail world, but what’s less well known is that a good portion of the products displayed on Amazon’s endless pages are actually offered up by more ...

As a marketing agency owner, my clients are always coming to me to talk about the “next big thing” in advertising. They want to try email, social media or paid ads. They’ve heard about success on a ...

Multichannel marketers have long faced the challenges of customer contact management. In the absence of setting up a test plan on the front end, with adequate database assets you can back-test many ...