People often compare themselves to others and question their own drive, yet what looks like motivation may not mean what it ...

Despite having good intentions, good habits can be hard to make. Thankfully, behavioral science teaches us how to actually ...

I recently attended a meeting where they handed out cards to each person. Arriving at my seat, I read the card, saying, "What's the one thing in life that you have almost given up on?" This question ...

John Lennon’s quote, “There are two basic motivating forces: fear and love,” emphasizes the main elements behind human behavior. Fear pushes people toward caution, avoidance, and self-protection, ...

Humans and animals share a remarkable capacity to sense when others are in distress and respond with comforting behavior. But the motivation for doing so, and why it sometimes breaks down, has been ...

With the global expansion of financial incentives to promote behavior change, they are being considered in One Health ...

Like an online retailer trying to woo a customer back by offering a 10% discount on the boots they’ve been eyeing, education researcher Angela Duckworth wanted to understand how to incentivize ...