The modern marketer's success hinges on metrics. Marketing metrics are how we know whether campaigns are reaching the right people. They are how we quantify brand awareness and measure engagement. At ...

A practical guide to the ideal enterprise MarTech stack, covering key layers, must have tools, and CMO principles to simplify ...

Today’s martech stacks are both multi-tool and multi-channel. Marketers across every industry have a diverse set of technologies and strategies at their disposal. That’s a good thing, of course. It ...

Modern martech tools and architectures are often composed together with a variety of MACH-oriented products, many times with a headless CMS (or more!) at the core, providing the central content layer ...

As we move into 2026, here’s what marketing leaders should expect—and how to prepare for a fundamentally new era of work.

As technology continues to redefine marketing, chief Marketing officers (CMOs) are under increasing pressure to select and implement tools that drive innovation and deliver measurable results. With ...

Most marketing teams I know live with the same daily pressure: prove that this quarter’s activity is working, keep acquisition costs sensible, and feed a constant stream of campaigns. Faced with that ...

The market is overwhelmed by martech solutions. Metia’s Pete Morgan recommends B2B marketers avoid distractions and focus on a core set of tools that will help them achieve the outcomes their business ...

This martech report will discuss what should be part of an ideal martech strategy and deliver guidance on the organisation and process of effective strategic management. While this report will reveal ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Snowflake’s data-backed report identifies the best of breed solutions ...

SAN FRANCISCO--(BUSINESS WIRE)--Ketch, a Data Permissioning Platform for privacy-safe and consumer-centric data activation, today announced that it has been recognized as ‘One to Watch’ in the Consent ...