Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. Authentic leaders don’t just talk about values— they live them.

Why Psychologists Haven’t Agreed on the Basic Human Values—Until Now Personality traits are stable patterns in the way we think, feel, and behave (Johnson, 1997, p. 74). In a previous PT post, I ...

In the run-up to the new year, we’re resharing some of our favorite tips from 2025. 6 Steps to Identifying Your Core Values As a leader, you’ll face numerous high-stakes situations. When there’s no ...

Opinions expressed by Entrepreneur contributors are their own. A strategic and inclusive approach with input from diverse company representatives can lead to authentic and meaningful values. The ...

Core values are the DNA of any organization. They can’t just be words on your website or live on a conference room wall. They must be the backbone of a company’s culture, how you behave as an ...