In his role as Chief Strategy Officer at Fiksu, Craig is responsible for overseeing Marketing, Business Development, and Performance Operations – the team that manages media buying and optimisation.

Apple continues to dominate the global mobile device market, now securing the top position in programmatic advertising share. Apple's dominance in the global mobile device market continues, with a 51% ...

AppLovin Corporation APP has established itself as a dominant force in the mobile advertising landscape, largely due to the transformative capabilities of its advanced AI engine, Axon 2. Since its ...

What's something most U.S. adults own? A mobile device. According to the Pew Research Center, 97% of Americans own a cellphone, with 90% owning a smartphone. Smartphone ownership has more than doubled ...

AppLovin Corporation is a growth tech stock with strong financial performance and positive analyst ratings. The company provides mobile advertising solutions and AI technology to help businesses reach ...

Despite the turbulence that has marked mobile advertising’s brief history, one element has always remained constant: the need for a symbiosis among advertisers, publishers, and users. The mobile ...