See what the report actually reveals about PMax delivery, attribution, and asset performance – plus where the data still misleads.

The IRS should be more transparent in communicating its telephone service metrics by including in the metrics more phone lines that taxpayers call and by covering the entire fiscal year and not just ...

A few weeks ago, I was given access to review a confidential OpenAI partner-facing report, the kind of dataset typically made available to a small group of publishers. For the first time, from the ...

Everyone has been proclaiming video as the crown jewel of marketing for more than a decade now, and its power only seems to increase with time. A whopping 91% of businesses used video as a marketing ...

New York State and LIPA have generally agreed PSEG Long Island should get just over $15 million in annual bonus pay last year despite it fully meeting only 49% of its performance metrics in running ...

Natalie Norfus is the Founder & Managing Owner at The Norfus Firm, PLLC, where she partners with employers on DEI and HR strategies. In a decade of working with organizations on DEI initiatives, I've ...