Yahoo

Ryan Reynolds' ad agency, Maximum Effort, was behind the Gwyneth Paltrow Astronomer ad

Add Yahoo as a preferred source to see more of our stories on Google. Gwyneth Paltrow appeared in a viral ad for Astronomer, a tech company. Astronomer had earlier gone viral after its CEO and head of ...
Yahoo

Ryan Reynolds’ Maximum Effort ad agency turned Astronomer’s viral moment into marketing gold

Add Yahoo as a preferred source to see more of our stories on Google. Actor Ryan Reynolds’ company, Maximum Effort, has made a name for itself with its irreverent video spots. (Marcus Brandt / picture ...
Business Insider

Here's how Astronomer used Hollywood to turn a viral disaster into a marketing win

Astronomer went from a little-known tech firm to a global sensation this month. It began with a viral clip of its then CEO and head of human resources embracing at a Coldplay show. The company seized ...
Hosted on MSN

Ryan Reynolds' ad agency, Maximum Effort, was behind the Gwyneth Paltrow Astronomer ad

Gwyneth Paltrow isn't the only big name attached to Astronomer's cheeky response to "Coldplaygate." Ryan Reynolds' company, Maximum Effort, announced its involvement with a lighthearted X post on ...
AOL

Ryan Reynolds’ Maximum Effort ad agency turned Astronomer’s viral moment into marketing gold

Ryan Reynolds’ Maximum Effort production company was involved with the latest Astronomer video featuring Gwyneth Paltrow. The ad is being hailed as a master class in crisis PR. It comes days after the ...