Advertising on Amazon is getting more complex, with an ever-growing list of targeting options. At the core of it all? Match types. Understanding how they work is essential to making your ad spend ...

In Google AdWords and Yahoo Search Marketing (Y!SM), not only do match types have different names, but matching technologies and algorithms are dissimilar. I’ll review the various match types and ...

Learn how Google Ads prioritizes keywords and select which ones to compete in each auction. Discover the new query matching controls and how they can help you steer traffic. There are often times when ...