Affiliate marketing is a small business sales system in which online marketers use web pages, email, web-page ads, search engine results and other methods to direct traffic to another website, usually ...

Opinions expressed by Entrepreneur contributors are their own. Affiliate marketing is one of the most popular means of making some extra income online and letting people know about your ...

A tracking study analyzes the changing views of a single group of consumers, making it an effective tool for market research. Tracking studies allow business owners to measure brand awareness, monitor ...

With the existence of advanced smartphones and personal computers, along with accessible Wi-Fi connections almost everywhere, prospective and/or existing customers are often expected to inquire about ...

GeekWire chronicles the Pacific Northwest startup scene. Sign up for our weekly startup newsletter, and check out the GeekWire funding tracker and VC directory. by Blair Hanley Frank on May 7, 2015 at ...

An effective B2B email marketing strategy has much less to do with email, per se, than you may think. The best programs nurture and engage leads while also acting as a critical step toward closing ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Email marketing is one of the most effective ways to ...

In our increasingly data-driven business environment, marketing leaders and data analysts frequently collaborate to build dashboards full of metrics to guide their spend, channel management, and ...