The commercial systems that fueled B2B growth over the past two decades are no longer fit for purpose. While executives continue to invest in AI pilots and sales enablement tools, the underlying go-to ...
GenAI pilots stall because enterprises prove that models can generate outputs but do not build the operating model that turns ...
Charisma Glassman is Senior Partner & Global Head of Retail Advisory at Genpact, helping global brands transform the end-to-end value chain. With inflation, market volatility and rapid technological ...
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