In 1994, Philips launched "EarthLight," an energy-efficient compact fluorescent light (CFL) bulb with a clumsy shape that was incompatible with most conventional lamps, sold in a confusing package and ...

Most companies we encounter don't market their product correctly. It's been 42 years since Theodore Levitt first introduced the term Marketing Myopia, and our marketing eyesight has not gotten much ...

This last response may come as a surprise to many marketers. Research suggests that customers who, over a period of time, receive several irrelevant offers are often prompted to either "turn off" or ...

Are there faults with certain Chinese CMOs who may be contravening your marketing theories? Shortsightedness is a kind of mistake. There are so many Chinese companies that are small and medium-sized ...

Our global food system is unsustainable, and its practices are inflexible, inefficient, and inequitable. The December issue of s+b explores why it doesn’t have to be.

Many marketing experts have weighed in on what they believe to be the cause of the current backlash against SunChips’s new compostable package: excess noise. If you somehow missed it, consumers ...

The rush to digital marketing has taken on a life of its own. Search engine optimization, content marketing and social media are hot topics driving bank marketing conversations, financial blogs and ...

When Levitt unveiled his radical theory in the 1960s, his hypothesis was that growth comes to a halt because of a failure of management. At the microeconomic level, he suggested that poor financial ...