Marketing involves the process of attracting and retaining customers, sharing news about new products and keeping customers aware of the company. Within each company, the marketing department serves ...

You know that planning to succeed and targeting your marketing efforts are essential to the health of your business. However, while many share these platitudes with you, specific instructions are ...

Marketing is one of the most important departments in your organization, and meeting your marketing objectives is one way to ensure that people are learning about your brand and remembering it. But ...

More and more, marketers are being tasked with delivering not just activities but measurable results. But how can you put a target on something that isn’t always definable? If marketing’s role is to ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to secure stakeholder buy-in fast.

Top-performing CMOs have transformed marketing dialogue from traditional tactics to focusing on business outcomes, investment criteria and time horizons. Gone are the days of executive discussions ...

Setting and accomplishing the goals and objectives of a business is crucial for success and growth. For highly educated and skilled job seekers aiming for salaries of $100,000 or more per year, ...

Opinions expressed by Entrepreneur contributors are their own. In Guerrilla Marketing in 30 Days, the late founder of guerrilla marketing, Jay Conrad Levinson, and guerrilla marketing expert, Al ...

You've probably heard it before: Email marketing is one of the most effective marketing channels for businesses of all sizes with a reported ROI of up to 40:1. But, at the same time, email is not ...