Custom market research has always been notoriously slow and costly to conduct, often requiring many months and significant investments. As a result, marketers have made many strategic decisions ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Market research is the systematic process of gathering, analyzing, and interpreting information about a market, including the creation and evaluation of products and services, and the consumer ...

The pharmaceutical industry is experiencing a profound transformation in how it approaches commercial decision-making and insights delivery with a big wave of technology and AI at the doorstep. Market ...

Janet Lam is an AI solutions expert and the founder of Building Blocks Business Planning, helping businesses thrive through innovation. Economic uncertainty can leave even experienced business owners ...

Brad Anderson is the President of Products and Engineering at Qualtrics. Brad previously spent 17 years as a key leader at Microsoft. The future of customer feedback and market research won’t just be ...

Imagine that you have a potential business idea but still need to validate how viable it actually is, identify primary competitors in your market, and develop an ideal customer persona. Instead of ...

Strella, a startup using artificial intelligence to automate and accelerate customer research, announced today that it has raised $4 million in seed funding led by Decibel, with participation from ...

AI agents can now be used to predict and simulate human behavior—a capability that startup Simile is tapping to help large companies like CVS Health and Gallup replace people for polling and market ...

The Trump administration has released the market research portion of its rewrite of the Federal Acquisition Regulations, this time with a goal of reforming how acquisition officials research solutions ...

A guide to the most promising opportunities. by Jeremy Korst, Stefano Puntoni and Olivier Toubia Among all the managerial functions, marketing is likely to be the one that’s most disrupted by ...