LEGO announced it will launch a line of new Star Wars kits that include its new Smart Brick, a special piece that brings tech to ...

LEGO bricks are known for fitting together perfectly, even decades apart. Achieving that level of consistency requires an ...

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're debuting in Star Wars Lego sets this spring and we got an early look at CES 2026.

Simons then moved the Smart Bricks away from the ruler and performed the same trick. Using just a pair of Smart Bricks, he ...

Seeing the new Lego Smart Brick up close makes you get it. But I can also see why many people still won’t want it ...

Few toys capture the imagination like LEGO bricks. There’s even a day on the calendar to celebrate them.

LEGOLAND Discovery Center Chicago's in-store display of the city will have its river "dyed" green to celebrate St. Patrick's Day this year. The display, also known as MINILAND, will not only show the ...

SOMERVILLE - Halloween is right around the corner and at the LEGO Discovery Center in Massachusetts, they're celebrating with their Brick or Treat event to get everyone ready for spooky season. The ...

‘Hideous’: Lego fans perplexed over launch of $199 wearable brick clogs in collaboration with Crocs - Fashion faux-pas or a ...