Creating a logo for your business takes tremendous planning, research and thorough execution. Whether you are hiring a professional creative agency or you decide to do it yourself, I hope this article ...

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Stop getting amateur design. Minimum Viable Branding ensures your logo builds trust from day one. Avoid the costly mistakes of cheap branding.

Take Amazon’s logo as an example. The arrow is suggesting that Amazon has everything from A to Z and it’s smiling at the customer. FedEx cleverly designed its logo to include an arrow between the E ...

In a fast moving digital world, a brand is more than a logo or a color palette. It is a story and a promise that should feel the same wherever customers meet you. In the past for many founders and ...

Your brand image is the way consumers perceive your brand. That includes everything from brand voice and tone, to your customer’s experience with your products and service, to visual representations ...

If you want your logo to stand out, it can help to take some cues from the past. Retro logos—designs that utilize elements like vintage typography—can evoke nostalgia and create strong emotional ...

Forbes contributors publish independent expert analyses and insights. I am an advertising veteran and current CEO of Ideasicle.com. I had the great fortune to have an in-depth conversation with Rob ...