You might say it’s just a pigment of your imagination ...

Physicists and vision scientists are lining up behind a provocative claim: the rich color we call purple is not a property of light at all, but a story the brain tells itself. Light in the real world ...

As temperatures rise, we're compelled to shed the bulkier all-black layers that carried us through winter to make space for a few brighter shades. It's only natural to be curious about effortless ways ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

When Kansas State broke out lavender basketball jerseys for a throwback event at Bramlage Coliseum a few years ago, the Wildcats were trying to honor their past in a fun way and sell extra merchandise ...

Unfurling a brilliance of unusual flower spikes, lavender graces our gardens in shades ranging from blue to white to pink to deep purple to red to pale lavender. If your lavender plants show signs of ...

Have you noticed how lavender is taking over? First, it was lavender-scented lotions or candles; then, it made its way to our food and drinks, with lavender flavor added to our daily coffee and ...

NEW YORK (AP) — “I think it pisses God off if you walk by the color purple in a field somewhere and don’t notice it,” Shug tells Celie in Alice Walker’s “The Color Purple.” Consider it a many-layered ...