Ben Pfeiffer is the President and CEO of Rank Smart Search Marketing, an organic search engine optimization and marketing firm. He is an industry veteran, writer, and speaker with over 12 years ...

Maximize executives and board members' leverage with three communication steps: 1) Prepare yourself and the executives or board members in advance; 2) deliver in a news-style inverted pyramid; 3) ...

News journalism relies on a tried-and-tested model of inverted storytelling. Contrary to the introduction-middle-end style of writing that pervades school essays and scientific papers, most news ...

Traditionally, organizational structure has always been in the form of a hierarchy. Such a structure focuses on leading the masses as the way to run an organization. There is a chain of command, ...