adexchanger

Intelligent Tracking Prevention

One more cookie workaround bites the dust, in Safari at least. The latest iteration of Intelligent Tracking Prevention, ITP 2.3, is cracking down on localStorage and other tracking mechanisms that try ...
adexchanger

Safari ITP

One more cookie workaround bites the dust, in Safari at least. The latest iteration of Intelligent Tracking Prevention, ITP 2.3, is cracking down on localStorage and other tracking mechanisms that try ...
The Drum

Intelligent Tracking Prevention: preparing for iOS 11 and Safari updates

To coincide with an announcement of Apple’s iPhone 8 today (September 12), Apple has launched its new mobile operating system, iOS 11. This update to the OS will naturally include an update to Safari ...
The Drum

Despite Apple’s game-changing ITP update, Criteo's revenues have dipped just 1% year-on-year

The French company posted a more tempered set of results for the second quarter of the year. Turnover clocked in at $537m between April and June, a year-on-year decrease of 1% against 2017’s $542m and ...
Nasdaq

Is Google Shooting Itself in the Foot with 3rd-Party Cookie Bans?

The generative artificial intelligence (AI) wars that search engine giant Alphabet Inc. (NASDAQ: GOOG) owned Google is engaged in with Microsoft Inc. (NASDAQ: MSFT) has overshadowed a looming threat ...
Fast Company

intelligent tracking prevention

The company said it will expand use of its Intelligent Tracking Prevention (ITP) technology to stop the use of first-party cookies that stalk users around the web.