Why are there so many auto insurance ads on TV? We see far less ads for other types of insurance. From the Geico gecko to Flo from Progressive, car insurance commercials have become so ubiquitous that ...

You can be forgiven if you are among those who grow weary of the incessant auto insurance commercials on broadcast and streaming channels featuring colorful and memorable characters like Emus, Geckos, ...

Insurance may not be the most exciting topic. But insurance companies have created a competitive space where selling the promise of security is delivered through creative, memorable advertising ...

Microsoft Advertising announced a new ad format for Bing Search named health insurance ads. Microsoft said advertisers are already seeing a 4X increase in return on ad spend (ROAS) and lower costs per ...

Tiny print ads sent curious readers to a phone number, only to reveal McAlvany Financial Group's larger message – the most important thing to insure is your wealth, and a Gold IRA can help. DURANGO, ...

Microsoft Advertising is introducing health insurance ads as a pilot program, the company announced Tuesday. The new format is now eligible to serve for advertisers targeting U.S. customers. An ...

State insurance regulators picked up work last week to crack down on the deceptive marketing of health insurance products. The Improper Marketing of Health Insurance Working Group is considering ...