Here are five pillars that give you a complete picture of what influencer marketing is actually doing for your brand.

UConn marketing professor Nicholas Lurie and two colleagues have found a little-known method for significantly enhancing ...

AI-powered campaign automation is reshaping influencer marketing by improving creator discovery, campaign management, ROI tracking, and long-term brand partnerships.

The future belongs to brands that stop thinking about influencers as one-off attention channels and start building creator ...

This edited extract is from B2B Influencer Marketing by Nick Bennett ©2024 and is reproduced and adapted with permission from Kogan Page Ltd. Just a few years ago, B2B influencer marketing was a niche ...

Influencer content isn’t just a brand awareness play. It’s showing up in Google SERPs, Google AI Overviews, and AI answers, making keyword strategy an essential part of every influencer brief. When we ...

Brilliant made the 2026 Global Influencer Marketing Awards (GIMA26) shortlist in two categories: Best Retail & eCommerce Influencer Strategy and Most Effective Campaign for ROI. Brilliant is a ...

In 2026, influencer marketing budgets are set to grow for another year running. But best practices are evolving, as one-off, pay-to-post influencer deals fail to cut through the noise. Instead, ...

Influencer marketing continues to grow in popularity, with 59% of marketers reporting they plan to partner with more influencers this year compared to 2024. Only 37% plan on partnering with the same ...

The principle behind influencer marketing is simple: Instead of selling directly to a large group, brands pay or inspire influencers to get the word out on their behalf. With the rise of platforms ...

In 2025, over 50 per cent of brands plan to increase budget spend on creators, according to a study by LTK and Northwestern University. How should they allocate their inflated influencer marketing ...

Scroll through a TikTok feed, and you’ll eventually come across someone—usually incredibly photogenic, with perfect teeth and flawless skin—extolling the virtues of some product or another, or a ...