We've been writing a lot about Microsoft Excel formulas. The program is the gold standard of programs. It's elegant, ubiquitous, and outstandingly powerful. American business lives and dies by the ...

Originally, Excel was not designed to be a real database. Its early database functions were limited in quantity and in quality. And because every record in an Excel database is visible on the screen ...

When you dive into the world of Excel, you quickly realize the power of its functions. Among these, the INDEX & MATCH formulas stand out as incredibly versatile tools for data lookup and retrieval.

On what should have been a quiet Friday afternoon, folks on Twitter suddenly started shifting from the traditional TGIF updates to sharing a link from Google with an update to how Exact Match works.

Google’s exact match keyword targeting used to mean one thing: the keyword had to match exactly whatever query the searcher used. Then close variants came into the mix, and that definition has ...

Welcome to our weekly Search Engine Land series, Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I’m highlighting a different Google Ads feature, and what you ...